4 Artisan Brands That Deserve a Spot in Every Style-Savvy Man’s Life

At Airthreads, we believe clothes should fit like they were made for you—because they are. And that appreciation for precision, craft, and just the right amount of flair? It doesn’t stop at our shirts. We’ve got a soft spot for other artisan brands that pour that same obsessive care into their products. The kind of brands that make you want to shake the maker’s hand.

So here’s our list of 4 low-key creative brands we love—ones that are made for men (with taste), not mass-produced, and definitely worth discovering.

Let’s get into it.

1. Friday & River

San Diego, CA | Handmade Leather Goods
Wallets we’d swipe right on →

Minimalist. Rugged. And built to last longer than your last group chat. Friday & River makes handcrafted leather wallets inspired by desert landscapes and Japanese design philosophy. Every piece is made to age like whiskey—getting better with time, scuffs and all.

We especially dig the Minimalist Card Wallet—perfect for guys who hate wallet bulk but love quiet craftsmanship. It’s the kind of thing you pull out at a bar and someone notices. Made in the USA? You bet.

2. Moore Maker

Matador, Texas | Multi-Tools & Knives
Shop legendary blades →

Moore Maker isn’t flashy. That’s kind of the point. These tools are built for ranchers, cowboys, and guys who actually use their gear—not just collect it.

Their pocket knives and multi-tools are forged in Texas and built to last generations. Reddit calls them “the real deal” when it comes to Made-in-USA tools. Whether you’re opening boxes or chopping wood on a weekend escape, Moore Maker has you covered—with function over fuss.

3. New Orleans Perfume Company

New Orleans, LA | Small-Batch Fragrances Since 1931
Smell like a gentleman 

Here’s a move most guys aren’t making—but should be: wearing a scent no one else has.
New Orleans Perfume Company blends custom fragrances by hand, using age-old techniques passed down since the 1930s. You can create your own custom scent online (yes, really) or choose from classic blends like Bay Rum and Vetivert.

It’s old-school Southern charm in a bottle. No fancy marketing. Just fragrances with character.

4. Couch Guitar Straps

Long Beach, CA | Upcycled Accessories for Musicians (and Cool People)
Not just for guitarists 

Okay, stay with us—this isn’t just for musicians. Couch makes wallets, belts, and accessories out of salvaged materials like deadstock vinyl car seats and vintage upholstery. Think: sustainable, tough, retro-cool.

Their Slim Wallets and Seatbelt Belts hit the sweet spot between “I’ve got taste” and “I’m not trying too hard.” They’re ethically made in California and surprisingly affordable.

If you’re the kind of guy who loves a well-fitted shirt (hi, that’s why you're here), you’ll probably love brands that care just as much about how things are made. These artisan labels are quietly killing it—no mass production, no hype drops. Just quality, character, and craft.

And that? That never goes out of style.